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Axlebolt & Smadex: How a Multi-faceted Strategy Delivered 3x ROAS D7 for Android User Acquisition

The strategic combination of Smadex’s data-focused user acquisition approach and Axlebolt’s high-impact creatives produced truly impressive results for their Android campaigns.

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axlebolt_smadex_success_story

Axlebolt & Smadex: How a Multi-faceted Strategy Delivered 3x ROAS D7 for Android User Acquisition

The strategic combination of Smadex’s data-focused user acquisition approach and Axlebolt’s high-impact creatives produced truly impressive results for their Android campaigns.

The Opportunity

To expand Standoff 2's Android presence in Europe and Asia with high-quality users, Axlebolt needed new, high-performing partners. Smadex presented a key opportunity, offering relevant user traffic, proven expertise, and data-driven testing capabilities that aligned well with Axlebolt's creative strengths for this strategic expansion.

A Quick Look at Axlebolt’s Winning Creatives

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Key takeaways include:

- Axlebolt's Challenge

- Smadex’s Data-Driven Strategy

- Outstanding Results

Key takeaways include:

- Axlebolt's Challenge

- Smadex’s Data-Driven Strategy

- Outstanding Results

“Smadex’s data-driven audience targeting and continuous testing have been instrumental in efficiently acquiring valuable Android users for Standoff 2. Their ability to identify and amplify top-performing creatives, coupled with their access to relevant traffic, has made them a reliable partner in our strategic channel expansion. The 3x ROAS D7 speaks for itself.”

Lev Kuzmin | UA manager at Axlebolt

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