The appearance of Connected TV (CTV) as a new marketing channel shows itself as an opportunity and a new challenge for marketers. Early understanding, testing, and willingness to innovate will be key to leveraging CTV for growth. Listen to experts from Adjust, FunPlus, and Smadex as they share their knowledge to answer the biggest doubts about launching CTV, getting the right partners, and setting up your campaigns for success.
In this webinar, we cover the following: - Evolution of CTV from awareness to performance - When to test and how to start testing - Attribution models debate> is last touch the best for CTV attribution_
- Does running a CTV campaign alongside an evergreen mobile UA campaign make sense?
- Creative tips
- How can you measure the impact of your CTV campaign in your UA?