Utilizing CTV AdVision to top the most downloads game list in 142 countries
San Francisco-based gaming company, Magic Tavern has successfully created a number of casual games. Their most recent launch being Project Makeover in November 2020.
As veteran game makers in the industry they needed new and innovative channels to market their game and saw a great opportunity in Connected TV.
Utilizing CTV AdVision to top the most downloads game list in 142 countries
San Francisco-based gaming company, Magic Tavern has successfully created a number of casual games. Their most recent launch being Project Makeover in November 2020.
As veteran game makers in the industry they needed new and innovative channels to market their game and saw a great opportunity in Connected TV.
The opportunity with Smadex CTV
With the partnership between Adjust & Smadex you can add your Adjust tracker URL to campaign creatives directly on the Smadex platform.
Smadex for CTV offers brands a full-funnel solution to maximize reach with precise, contextual audience segmentation. Users can access the content at any time and from different devices. Brands can show their ads in an uncluttered media environment in addition to having the ability to track and measure campaigns' their performance.
Increase DO ROAS by 4X
Decrease eCPI by more than 65%
More than double D7 ROAS
In this Case Study you'll find:
- About Magic Tavern
- Project Makeover
- Challenge: New marketing strategy needed
- Solution: Finding partners to track CTV campaigns
- Results
In this Case Study you'll find:
- About Magic Tavern
- Project Makeover
- Challenge: New marketing strategy needed
- Solution: Finding partners to track CTV campaigns
- Result
“Measurement is critical to your CTV marketing strategy.
Our marketing is data-heavy so it was essential that the DSP
we work with be open to using a third-party measurement pixel
to run trackable campaigns.”
— Jasmine Cao | Growth Manager - Applovin
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