Achieving a consistent 60% ROAS during a 6 months period with App to Web campaigns
App to web campaigns allow customers to display ads within an app with the objective of driving traffic to a website.
This strategy is focused on encouraging users
to engage with the ad, land on a desired website and eventually convert into leads and customers.
Achieving a consistent 60% ROAS during a period 6 months with App to Web campaigns
App to web campaigns allow customers to display ads within an app with the objective of driving traffic to a website.
This strategy is focused on encouraging users
to engage with the ad, land on a desired website and eventually convert into leads and customers.
App to Web Campaigns
Drive engagement, maximize impact and convert leads into customers!
Thanks to Smadex’s algorithms, we could find new quality users in the dynamic app ecosystem, predict their behavior, and serve them the right ad to drive engagement and maximize impact.
Budget and reach scaled by 500%
More than 30,000 buys delivered
CPA / CPSale below $110
15% CTR
In this Case Study you'll find:
- About Smadex
- The Challenge
- The Solution
- Angle: Strategy explanation
- Results
In this Case Study you'll find:
- About Smadex
- The Challenge
- The Solution
- Angle: Strategy explanation
- Results
Thanks to the App to Web strategy, clients can use Smadex to gain programmatic access to the best In-App traffic in order to scale their campaigns, maximize their sales and ROAS while ensuring transparency for their advertising.
All this is possible thanks to the optimization towards campaigns’ goals powered by our algorithms and technology.
— Daniel Diaz | Programmatic Campaign Manager & Analyst
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