Smadex CTV Campaign
Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile sought to find new marketing channels to stay ahead of growth opportunities.
Smadex recommended that they explore CTV as a new channel for user acquisition, presenting a full-funnel solution to promote one of their flagship games.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile sought to find new marketing channels to stay ahead of growth opportunities.
Smadex recommended that they explore CTV as a new channel for user acquisition, presenting a full-funnel solution to promote one of their flagship games.
The Opportunity
Connected TV (CTV) is a rapidly growing marketing channel that combines online advertising advantages with the extensive reach of linear TV.
In this Case Study you'll find:
- About Bandai Namco Mobile
- The Opportunity
- The Strategy
- Proven Incremental Lift
In this Case Study you'll find:
- About Bandai Namco Mobile
- The Opportunity
- The Strategy
- Proven Incremental Lift
"Our partnership with Smadex has been instrumental in driving the success of our mobile app, with a significant uplift in valuable installs and improved user engagement through CTV. This has solidified CTV as a full-funnel marketing channel for reaching and engaging our target audiences. We look forward to further leveraging the power of CTV with Smadex as we continue to grow and expand our mobile app presence."
Sara Guerola | Product Marketing Manager at BANDAI NAMCO Mobile
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