Favor Delivery: How Brand & Performance Lifted
+25% Active Runners
The challenge was straightforward and the goal ambitious: To drive new sign-ups for runners
to be able to keep up with the high levels
of demand in three major cities.
To achieve the desired results, Smadex put in place a strategy to build brand consideration while driving new sign-ups, optimizing time,
and maximizing ROI.
How Brand & Performance
Lifted +25% Active Runners
- Use of alternative channels to drive subscriptions
- Include Audio and CTV to reach defined audiences
- Deliver high, quality impressions and secure active new users
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