Favor Delivery:
How Brand & Performance Lifted +25% Active Runners

The challenge was straightforward and the goal ambitious: To drive new sign-ups for runners to be able to keep up with the high levels of demand in three major cities.

To achieve the desired results, Smadex put in place a strategy to build brand consideration while driving new sign-ups, optimizing time, and maximizing ROI.

  • Use of alternative channels to drive subscriptions
  • Include Audio and CTV to reach defined audiences
  • Deliver high, quality impressions and secure active new users