Favor Delivery: How Brand & Performance Lifted
+25% Active Runners

The challenge was straightforward and the goal ambitious: To drive new sign-ups for runners
to be able to keep up with the high levels
of demand in three major cities.

To achieve the desired results, Smadex put in place a strategy to build brand consideration while driving new sign-ups, optimizing time,
and maximizing ROI.

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How Brand & Performance
Lifted +25% Active Runners

  • Use of alternative channels to drive subscriptions
  • Include Audio and CTV to reach defined audiences
  • Deliver high, quality impressions and secure active new users

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