How precise geo targeting and Smadex’s
algorithms helped inDrive grow at scale and expand into new markets
Taking advantage of Smadex’s sophisticated geo-targeting capabilities was keyto finding the right users at the right time in the right place.
inDrive needed a partner that ensured their growth in very specific regions with highly engaged users.
How precise geo targeting and Smadex’s
algorithms helped inDrive grow at scale and expand into new markets
Taking advantage of Smadex’s sophisticated geo-targeting capabilities was keyto finding the right users at the right time in the right place.
inDrive needed a partner that ensured their growth in very specific regions with highly engaged users
Growth at scale while mantaining perfomance
With the help of Smadex inDrive user acquisition campaigns worldwide resulted in:
Installs increased by:
250%
Cost per ride:
Remained on average 30% – 60% below target
Campaign budget increased by:
300%
In this Case Study you'll find:
- About Smadex
- The Challenge
- The Solution
- Angle: Strategy explanation
- Results
In this Case Study you'll find:
- About Smadex
- The Challenge
- The Solution
- Angle: Strategy explanation
- Results
Smadex is a very reliable platform with great experience and awesome team which is always up for a new challenges and different kinds of tests.
Optimization process is quite clear,
AdOps team is always here to explain what’s happening and how can we improve our results even more. This team has never disappointed inDrive in anything. Account managers are always ready to help and come up with a solution even for really non-standard goals. We want to thank the AM team for a really great work and flexibility.
— Elizaveta Melnikova | Partner Relations Specialist at inDrive
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