Smadex CTV Solution boosts installs by 30% on Nintendo Switch for Guardian Tales
The popular Nintendo Switch game, 'Guardian Tales,' encountered challenges in finding effective media to reach their target console gamers.
Smadex proposed a CTV marketing solution that targets console gamers and reaches them through the most engaging platform: TV.
Smadex CTV Solution boosts installs by 30% on Nintendo Switch for Guardian Tales
The popular Nintendo Switch game, 'Guardian Tales,' encountered challenges in finding effective media to reach their target console gamers.
Smadex proposed a CTV marketing solution that targets console gamers and reaches them through the most engaging platform: TV.
The Opportunity
Smadex suggested that Kong should test CTV as a new channel for user acquisition, presenting a full-funnel solution. By utilizing data-driven customer segmentation and precise targeting, Smadex was able to deliver highly relevant ads to potential Guardian Tales players.
In this Case Study you'll find:
- The Challenge
- Strategy explanation
- Results
- The CTV opportunity
In this Case Study you'll find:
- The Challenge
- Strategy explanation
- Results
- The CTV opportunity
"Smadex's Connected TV marketing solution played a crucial role in the success of our Guardian Tales campaign, surpassing our expectations. Their expertise helped us overcome challenges and achieve remarkable results."
Park Gyu-min | UA Manager at Kong Studios
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