Mytona increases IPM for Seekers Notes by 50% using Custom Product Pages with Smadex
As a longstanding and trusted advertising partner, Mytona turned to Smadex to develop and implement a strategy to scale growth for its flagship app, Seekers Notes.
Discover how they did it downloading the full case study.
Mytona increases IPM for Seekers Notes by 50% using Custom Product Pages with Smadex
As a longstanding and trusted advertising partner, Mytona turned to Smadex to develop and implement a strategy to scale growth for its flagship app, Seekers Notes.
Discover how they did it downloading the full case study
The Opportunity: Custom Product Pages
As one of the few DSPs that supports the scaled roll-out of Custom Product Pages (CPP), Mytona saw an opportunity to innovate and chose Smadex to acquire a competitive edge.
IPM lift of:
50%
CVR of:
51%
Highest daily lift recorded at:
112%
“Mytona is focused on running effective advertising campaigns, hence we continually innovate and test. We chose to run CPP tests with a trusted partner and Smadex delivered. Now we will utilize learnings to expand investment in CPP”
Fedosiya Protopopova
Chief Marketing Officer at Mytona
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