smadex dsp

Mytona increases IPM for Seekers Notes by 50% using Custom Product Pages with Smadex

As a longstanding and trusted advertising partner, Mytona turned to Smadex to develop and implement a strategy to scale growth for its flagship app, Seekers Notes.

Discover how they did it downloading the full case study.

DOWNLOAD CASE STUDY

Mytona increases IPM for Seekers Notes by 50% using Custom Product Pages with Smadex

As a longstanding and trusted advertising partner, Mytona turned to Smadex to develop and implement a strategy to scale growth for its flagship app, Seekers Notes.

Discover how they did it downloading the full case study

The Opportunity: Custom Product Pages

As one of the few DSPs that supports the scaled roll-out of Custom Product Pages (CPP), Mytona saw an opportunity to innovate and chose Smadex to acquire a competitive edge.

how-to-increase-ctr

IPM lift of:

50%

CVR of:

51%

Highest daily lift recorded at:

112%

In this Case Study you'll find:

- The Challenge

- The Strategy

- Results

DOWNLOAD CASE STUDY

In this Case Study you'll find:

- The Challenge

- The Strategy

- Results

Fedosiya-Protopopova-Mytona

“Mytona is focused on running effective advertising campaigns, hence we continually innovate and test. We chose to run CPP tests with a trusted partner and Smadex delivered. Now we will utilize learnings to expand investment in CPP”

Fedosiya Protopopova
Chief Marketing Officer at Mytona

Let's connect!

Share on LinkedInShare on YoutubeShare on Instagram

Request a Demo

Get a Demo

@2022 Entravision Comunications Corporation. All rights reserved
Terms & Conditions | Privacy Policy | Data Subject Rights Policy | Brand Safety Policy