Smadex’s Mobile UA and CTV Campaigns Drive Success for Papaya
With significant investment in paid User Acquisition, Papaya wanted to push the boundaries and explore other growth opportunities in an already saturated and highly
competitive market.
Smadex’s UA and UA for CTV Campaigns Drive Success for Papaya
With significant investment in paid User Acquisition, Papaya wanted to push the boundaries and explore other growth opportunities in an already saturated and highly competitive market.
The Opportunity
In addition to Mobile UA, Papaya was particularly interested in understanding how CTV could be used to boost awareness, conversion, and, ultimately, revenue for their successful skill-based gaming apps.
In this Case Study you'll find:
- The Growth Opportunity
- Strategy to Success
- Results: Substantial Growth, Significant Scale & Expansion
In this Case Study you'll find:
- The Growth Opportunity
- Strategy to Success
- Results: Substantial Growth, Significant Scale & Expansion
“Smadex’s expertise and transparent approach to Mobile UA and CTV has helped us to
successfully unlock a new growth channel. In just a few months, our partnership with Smadex has
yielded exceptional outcomes, enhancing both upper-funnel awareness conversions for Solitaire
Cash, Bingo Cash, and Bubble Cash. Whilst we analyze and monitor many metrics, ROAS is our
North Star and we have been able to scale with Smadex based on results.”
Dan Hayoun | Performance Group Manager at Papaya
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