Flexible Mapping

The roadmap to app growth on SKAdNetwork

When Apple modified how measurement and attribution work on iOS with the introduction of SKAdNetwork, new challenges arose. This new mobile programmatic framework was marked by data receipt delays, loss of user-level data and reduced visibility of post-install events.

With such limited information came a new increasing need for transparency in order to achieve campaign optimization. We started working towards developing a solution that allowed us to continue improving performance in all iOS campaigns: our new Flexible Mapping tool