Tailormade UA Strategy
Drives 120% D7 ROAS
Increase for Leading
Social Casino Games App
A global strategy with granular optimization led the campaign to achieve its goals consistently.
Axlebolt & Smadex: How a Multi-faceted Strategy Delivered 3x ROAS D7 for Android User Acquisition
The strategic combination of Smadex’s data-focused user acquisition approach and Axlebolt’s high-impact creatives produced truly impressive results for their Android campaigns.
The Challenge
A leading developer of social casino games faced a unique challenge: expanding their worldwide reach by acquiring highly valuable players while adhering to strict privacy policies that limit data sharing.
Key takeaways include:
- Axlebolt's Challenge
- Smadex’s Data-Driven Strategy
- Outstanding Results
Key takeaways include:
- Navigating Privacy and Unlocking New Regions
- A Partnership Built on Trust and Innovation
- A Global Strategy with Granular Optimization
“Smadex has been a great partner in helping us scale our app globally. We’ve built a strong
working relationship with the Smadex team. They’re proactive, responsive, and always ready
to test new strategies. Smadex brought real impact to our campaigns”
Victoria | User Acquisition Team Lead
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