Case Study
How SoundCloud
Beat Their CPI Goal
by 53% on SKAd Network

SKAd Network put in motion a new mobile programmatic framework marked by loss of user-level data and reduced visibility of post-install events.

Like most advertisers, SoundCloud needed to re-learn how to run campaigns and achieve results on iOS without utilizing the device ID.

Learn how SoundCloud reached a CPI 50% under goal on our latest case study.

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Fast Results and
Record-low CPI

Smadex's Flexible Mapping was the key to identify faster what combination of variables achieved the best performance and shortening the learning curve.

1st test campaign on SKAdNetwork for SoundCloud
7 days to reach the target CPI
50% of target CPI

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Start optimizing on SKAd

Get results on
SKAd Network

Smadex’s Flexible Mapping is the superpower advertisers have been waiting for. With this new tool, advertisers are able to organize the 100 fields for campaign_IDs available on SKAd to map creatives, connection type, ad size, or any other variable relevant

for their campaigns.