Subscription video on-demand service surpasses campaign goals with Smadex SKAd optimization tool
The introduction of SKAd by Apple put in motion a new mobile programmatic framework marked by data receipt delays, loss of user-level data and reduced visibility of post-install events.
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events, keeping costs per subscription on goal even with the lack of information SKAd entails.
Subscription video on- demand service surpasses campaign goals with Smadex SKAd optimization tool
The introduction of SKAd by Apple put in motion a new mobile programmatic framework marked by data receipt delays, loss of user-level data and reduced visibility of post-install events.
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events, keeping costs per subscription on goal even with the lack of information SKAd entails.
Surpass SKAdNetwork limitations with Smadex Flexible Mapping tool
Smadex’s Flexible Mapping is a tool that allows advertisers to map a wide range of variables, such as creatives, ad sizes, inventory bundles and exchanges (SSPs) by utilizing 100 available campaign_IDs SKAd provides, without uniquely identifying the user and complying with Apple’s privacy policies.
Cost per subscription:
-56%
New subscriptions growth:
+320%
Cost
per install:
-48%
New
installs:
+222%
In this Case Study you'll find:
- About the client
- The Challenge
- The Solution: Flexible Mapping for SKAd Optimization
- The Strategy
- Results
In this Case Study you'll find:
- About the client
- The Challenge
- The Solution: Flexible Mapping for SKAd Optimization
- The Strategy
- Results
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