Achieve a competitive CPA & reach 2x CTR% by focusing on high-impact formats with Smadex curated selection of algorithms
Talabat wanted to grow and expand their business to new markets.
They decided to go for an innovative strategy for them and try interstitial ads.
Achieve a competitive CPA & reach 2x CTR% by focusing on high-impact formats with Smadex curated selection of algorithms
Talabat wanted to grow and expand their business to new markets.
They decided to go for an innovative strategy for them and try interstitial ads.
Talabat needed a trusted partner that could scale their operations to succesfully venture into new markets.
A curated algorithm specifically trained with Talabat’s data for interstitial performance, plus the proper set up of the campaigns with the expertise of Smadex’s team led to higher install rates, higher IPMs and more CTA installs.
CTR Increased by:
92%
CPI decreased by:
75%
IPMs increased by:
191%
“Smadex has helped us overcome two key challenges for talabat - Increase user acquisitions while maintaining healthy performance & ability to scale-up across MENA markets effectively.
The seamless integration & activation has resulted in 4x YoY growth in spends. Kudos to the entire Smadex team for understanding & bringing innovative solutions to our business needs”
Pratik Uchil
Senior Manager, Display & Programmatic at Delivery Hero
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