Smadex Algorithms Drive 8% CPI
Improvement in TextNow’s Android Growth
After three years of working together, a strong relationship was built with Smadex, indicating a level of trust and satisfaction that allowed the team to test new optimization strategies with Smadex’s unique algorithms.
Smadex Algorithms Drive 8% CPI Improvement in TextNow’s Android Growth
After three years of working together, a strong relationship was built with Smadex, indicating a level of trust and satisfaction that allowed the team to test new optimization strategies with Smadex’s unique algorithms.
The Opportunity
Smadex presented a unique solution with
its global traffic, advanced algorithms, and
commitment to TextNow’s goals.
Key factors contributing to success included
using video ads (65% of spend), algorithms for
accurate predictions, and extensive testing.
In this Case Study you'll find:
- Results
- Background
- The Opportunity
- The Challenge
- The Strategy
In this Case Study you'll find:
- Results
- Background
- The Opportunity
- The Challenge
- The Strategy
“Since launching in 2020, Smadex has played an instrumental role in supporting TextNow’s mission to democratize phone service. Smadex stands out as an exceedingly adaptable ally, working to drive efficiency in an ever-changing digital landscape. Partnering with the Smadex team has set a new standard for what can be achieved through true collaboration and candor.
As a result, we consider Smadex as an essential contributor to the growth of TextNow, and are excited to further cultivate our relationship in 2024 and beyond.”
Zamir Wassermiller | Senior Growth Manager at TextNow
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