Voodoo’s IPMs increased by 50% with Smadex’s
creative analysis
Voodoo is no stranger to app promotion, with downloads well into the billions through global successes such as Helix Jump, Paper.io 2, and Aquapark.io.
Voodoo partnered with Smadex since the beginning of 2023, running iOS campaigns in the US for Mob Control.
Discover how they did it by downloading the entire case study.
Voodoo’s IPMs increased by 50% with Smadex’s creative analysis
Voodoo is no stranger to app promotion, with downloads well into the billions through global successes such as Helix Jump, Paper.io 2, and Aquapark.io.
Voodoo partnered with Smadex since the beginning of 2023, running iOS campaigns in the US for Mob Control.
Discover how they did it by downloading the entire case study
Voodoo also boosted conversion rates by 15x
Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM).
"Smadex’s expertise in mobile user acquisition and creative testing is unparalleled. Their rigorous analysis and insights helped us identify the specific creative elements that were driving performance, enabling us to optimize our campaigns and achieve great results. Smadex’s unwavering commitment to excellence and innovative approach to problem-solving make them an invaluable partner for any mobile marketer seeking to enhance their campaigns."
Oğuz Ayar | Sr. User Acquisition Manager, Hybrid-Casual at Voodoo.io
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